ABOUT LYRIK BACK BAY
ABOUT LYRIK
BACK BAY
ABOUT LYRIK
BACK BAY

Built over the Massachusetts Turnpike's eight lanes and two active MBTA railways, Lyrik Back Bay stands as the most significant project of its kind in Boston in over 40 years. Formerly known as Parcel 12, Lyrik has transformed from a blank slate into a vibrant anchor for Newbury Street, establishing itself as Boston's gateway.

At the heart of Lyrik is 1001 Boylston, a 450,000-square-foot lab and office space, which will house the CarGurus Global Headquarters and The LEGO Group. The development began with unveiling citizenM's largest hotel and Rivian's first Boston-based outpost. This fall, Pink Carrot and CHICHA San Chen will join the lineup. By spring 2025, Lyrik will be in full bloom with the addition of George Howell Coffee, Van Leeuwen Ice Cream, and Avra Estiatorio.

THERE’S NO PLACE
I’D RATHER BE

THERE’S NO
PLACE I’D
RATHER BE

THERE’S NO
PLACE I’D
RATHER BE

CLEAN BANDIT
2014

The Lyrik Story

Lyrik's vibrant heart is an open-air space where culture and community converge. The plaza seamlessly transitions from a serene daytime oasis to an energetic nighttime hub, hosting live shows, art displays, and seasonal festivities.

THE PLAZA

At the heart of Lyrik, The Plaza offers an expansive open-air space, perfect for gathering, relaxing, and engaging with the community. This area is designed as an outdoor living room, featuring comfortable furniture and designated spots for live shows, art displays, and seasonal festivities. Nestled along Mass Ave, The Plaza serves as a welcoming entry point to Back Bay's largest open, green, and activated space, inviting neighbors and visitors alike to pause, explore, and connect.

THE Podium

Dubbed "the best seat in the house," The Podium is a mid-level oasis that bridges The Plaza below and The Platform above. Easily accessible via the Lyrik steps or elevator, this space provides a perfect vantage point to take in the energy of the area. The Podium offers an intimate setting for casual meet-ups, quiet reflection, or simply soaking in the views as you transition between the different levels of Lyrik's dynamic outdoor environment.

The Platform

Perched high above, The Platform is where the skyline meets the sunset. This open-air space is designed for those who appreciate the finer moments of the day. Featuring winding landscaped banquettes and The Strands—tiered risers perfect for sunset watching—The Platform provides an unparalleled experience of Boston's western horizon. Whether you're there to enjoy a moment of serenity or to participate in an event, The Platform is a place where the beauty of the city and nature come together.

Building communities, centering culture, driving innovation, thinking big, doing bigger.


Samuels & Associates turns spaces into striking new developments, intelligent design into fast-paced innovation, bricks and mortar into memorable experiences, historic buildings into modern labs teeming with life, architectural visions into thriving communities.

We believe community is everything. We’re driven to create inspiring and inclusive spaces in which to live, work and play, and a strong sense of belonging – for the people of Boston and beyond because we believe everyone deserves to love where they spend time.